This day comes but once a year... no I'm not referring to any religious or national holiday. I'm referring to Super Bowl Sunday! Arguably the biggest game in the world. The Super Bowl is heavily watched year in and year out by football fans and non-sports fans alike. It has become a tradition in the United States to treat this day almost as a holiday with big gatherings and celebrations especially if your team has made it to the big game.
Super Bowl XLVI is projected to be the most watched Super Bowl in history. Not only is it projected to shatter this record but it is also likely to be the most watched televised event in history. Whether you enjoy football or not there is always something fun happening on Super Bowl Sunday.
The sheer fact that you don't truly enjoy football is no reason not to tune in and watch the spectacle that is the Super Bowl. Super Bowl Sunday is the biggest advertising day of the entire year. Companies and Corporations spend the "big bucks" in order to debut their new commercials during the breaks of the big game. These companies will dish out 3.5 million dollars for a mere 30 seconds of air time for their commercials. This means that the commercials alone for the Super Bowl will equate to hundreds of millions of dollars in the approximately 5 hours of viewing time during the game.
Despite the fact that big business is going about their very expensive agenda during Super Bowl XLVI this is not what the game is about. What I suggest is for everybody to find some friends, family or both and sit down and enjoy the drawing power of the Super Bowl. It is easy for everybody to get caught up in the commercialization of this day but if you are able to see past this you will realize the beauty of an event that brings people together. Take a look around while you are watching the game and I'm sure that you are spending time with at least a handful of people that you consider to be closest to you. This is the true power of the Super Bowl.
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